diff --git a/djangoldp/views.py b/djangoldp/views.py
index 4ed03f87f9a7c17d988fd2485fcbb4837f2aefd6..d9fc066fc58f4e6a4b5b4b82b6ea2a2106ed8b5e 100644
--- a/djangoldp/views.py
+++ b/djangoldp/views.py
@@ -21,6 +21,9 @@ from djangoldp.models import LDPSource, Model
 from djangoldp.permissions import LDPPermissions
 
 
+get_user_model()._meta.rdf_context = {"get_full_name": "rdfs:label"}
+
+
 class JSONLDRenderer(JSONRenderer):
     media_type = 'application/ld+json'